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Are You Wasting Money on Publicity?
The Value of Publicity is Based on 3 Key Factors Every year, companies waste time and money generating publicity that accomplishes little or nothing in terms of tangible business outcomes. Here are a...
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PR Lesson from a Twitter Flap
Emma Sullivan @emmakate988 Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot When Shawnee Mission High School student Emma Sullivan jokingly tweeted her friend on...
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No-Cost, Cornball Marketing Can Drive B2B Top-of-Mind Awareness
LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy. Missing: Nimmi, the acrobatic dog. eReleases competes with dozens of electronic news distribution services, all seeking to...
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Jimmy Webb and the Power of Storytelling for B2B Companies
Music critic Miss Universe on "A Hard Day's Night" movie set Songwriting legend Jimmy Webb has written some of pop music’s most enduring ballads, including Wichita Lineman, By the Time I Get to...
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PR / Media Pros Should Stand Firm on Requiring Quote Approvals
Quote Approvals Lower the Risk of Media Burn The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between...
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PR Playbook: Earning Your Seat at the Senior Management Table
While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub...
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